I remember coming across Varlamov's post about how they stick ads for prostitutes in St. Petersburg - they stick papers with a name and phone number written on them.
The names they write are those that should evoke associations among the target audience:
It was interesting to learn about how many immigrants live in which district just by looking at these signs.
And so, once I'm traveling through France, nothing foreshadowed trouble, when suddenly:
Everything is wonderful in this photo.
First, look at how people write phone numbers in France. In Czech Republic - in threes, in Russia - three-three-two-two, in France five twos.
Secondly, I almost never met such ads in Europe. Lyon really opened my eyes (and this is everywhere).
Thirdly, the name Bianca is Italian. What does it have to do with the southern French city of Lyon, it would seem? :)
Lyon, by the way, is a wonderful city.