Once I wrote an article on my Russian blog. Today 60% of readers come to my blog from Google through it. How to write something similarly successful?
It was some article about Czech language. Of course I understood that if I write about Czech, people will read it. Bullshit.
What else was different about it? Well, for example, that I wrote several interesting points there. Since then I've written everything in points. Did everyone start reading it? Bullshit.
I tried to analyze everything - topic, words, length, method of distribution - nothing works.
Of course, over time there were more such articles. But there's no logic in it. Something works, something doesn't. But I'm sure that all these texts have some common property, but it's hidden somewhere in the metadata. And only psychopaths can recognize metadata.
Looking for an answer to the question why something works and something doesn't is fucking human. But much more human is to find the wrong one and start believing in it.
I have another story about this. The USA fought against Japan somewhere far beyond Russia, on islands. They resupplied using planes and something occasionally fell on the heads of locals. They had nothing against it and even found logic in it. Americans do nothing, just wear headphones and wait.
But after the war, food stopped falling. The natives understood everything and started using headphones, wearing green uniforms and drawing runways. It didn't help.
And look, sometimes you do something and it stands out. If you really want to repeat it, look for causes where they're usually not sought - in metadata, not in data.