Like every blogger, I think about what and how to write so that people read it. And the conclusion is not entirely happy.
Recently my colleague Martin wrote an article about experiences with the life cycle of projects in large companies and reminded me of one thing. Yes, sometimes we do great things, put a lot of effort into it and the result is that nobody wants it and nobody knows about it.
And everyone who creates something encounters this problem. Either a blog, food photos on Instagram or implementation of a business intelligence system in a large company.
Bill Gates used to say: "Content is king". So when you made good content, you had fans. More content, more fans.
Today this doesn't work. We can all create good content now, and most importantly - quickly. For a good article you no longer need a professional camera, writing skills or html knowledge. Open wordpress, 20 minutes and it's done. And all this thanks to technical progress, which I admire and to which I'm grateful for what I have today.
And the same thing happens in all spheres. You don't have to be a genius to install software for a customer. You can quickly master what you have no idea about. And if you do something excellently, it usually means everyone can do it.
And all this tells me that the era of content is ending today. Content is no longer king. Today, distribution is queen.
A blog is not good because someone writes something well. It's good if someone can talk about it louder than others. And the same applies to work. I can bet that we can all implement everything for everyone. But such implementation itself is no longer what people will pay for. Today, a good company is one that can do something and present it interestingly.
According to my experience, my blog in Russian is more popular than this one in Czech precisely because I write this blog more for myself, not for someone else. I don't put much time into making potential readers see it. For now I'm just looking for topics and trying to understand which of them are even interesting for Czechs.
And the golden 80/20 rule applies. 20% of work generates 80% of the result. And when we want to spend an hour a day on our blog, we give 10 minutes to writing and half an hour to promotion. When we do a project that lasts 100 days, we should technically manage it in maybe 20, the rest of the time we should give to more important things - internal advertising and user support.
